UX / Mobile App
Snax
As part of my study to earn my Google UX Design Certificate, I was tasked to design 3 projects—the 1st of which was to build a mobile app.
Embedded Files
The Prompt
Create a snack-ordering app for a movie theater.
Date
December 2022 - April 2023.
Role
UX Designer / Researcher
Notes
This actually wasn't the first time I've designed an app, since I work in a digital agency. However, my experience was very limited because I was only involved in the UI design. Things like wireframing, research, and the like were left to a separate department. Nonetheless, I was excited to get hands-on with every step of the process of building an app.
The Challenge:
Moviegoers encounter many pain points when it comes to their viewing experience. A common one is having to wait in line, as it could lead to one possibly missing a part of the movie. For the same reason, most viewers dislike having to get up from their seats, whether it’s to order more snacks or visit the restroom.
The Goal
Design an app that would help alleviate these pain points, so moviegoers can seamlessly enjoy their viewing experience.
Meet Josh
Josh is a young copywriter looking to make his mark in advertising. He makes it a point to reward himself often which includes watching a film at the theater with his friends. The responsibility of ordering snacks for the group usually falls on him which often involves bulk orders. He finds this daunting because preparing orders takes time and this often means he may miss a part of the movie. Josh wants an app that allows him to place an order and have it delivered to his seat.
Goals
Wants to be able to save his snacks for repeat orders.
Would like his snacks to be delivered to his seat.
Frustrations
Josh does not like waiting for bulk orders as it takes time and usually means missing a part of the movie.
Test Findings
Study Type: Moderated Usability Study
Participants: 5
Length: 20-30 Minutes
Location: Philippines
Notes
I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.
Round 1 Findings
Users wanted a simpler menu.
Users wanted group ordering to be more intuitive.
When doing a group order, users preferred to communicate directly rather than rely on the timers.
Round 2 Findings
Certain texts were too small to read.
Placement of certain CTA buttons were confusing.
Some elements such as checkboxes were hard to see.
Mockups with Revised Designs
Impact
Users did not have much trouble figuring out how to use the app as SNAX’s design shared very familiar user flows with existing food-ordering apps.
One quote from peer feedback:
“Using SNAX wasn’t challenging at all because the user flow was very similar to other food-ordering apps I currently use.“
Learnings
Lots of things about UX surprised me, but the one learning that stood out the most is that your first ideas for an app are going to be wildly different from the final product. You’re going to discover things about people you never would have imagined and they will greatly influence how you design your product in the end.
Thank you :^}
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